When should you self-publish?
When you’re good enough to publish traditionally. That’s the short answer.
But it seems that a lot of people don’t like that short answer. Why, you ask?
My answer may surprise you. Even I’m a little shocked to hear myself, the biggest conference junkie around, say that I think writers’ conferences are partly to blame for some of the bad books being self-published.
This is on my mind because I’ve been reading over the posts in which Mike Duran and Wendy Lawton have been fielding comments from self-published writers who feel marginalized by people who work within the traditional publishing model. If you want to go scrap, head over to those posts.
I’m not against self-publishing. I may self-publish someday, myself. I have friends who have self published or who are going to self-publish and I’m behind them all the way—confident that they are making the right call. There are some people who can self-publish well.
But the majority? Not so much. The majority of self-published books make a gigantic slush pile, the likes of which the world has never seen before.
Why is it that so many people think that if they want to write, that means they should publish books whether they are any good or not? Many people want to play pro-ball but how many do what Vince Papale did? Or how many others start their own leagues, saying, “Screw you,” to the pro coaches who have passed them by?
How many people flunked out of medical school and went on to start their own indie surgery services?
What is the deal with writing that makes people think they should be published even when all the professionals have told them they aren’t good enough?
This is where I think writers’ conferences have to shoulder some of the blame.
At conferences, we hear over and over and over that we should persevere. Talented people dropped out and weren’t published, while people with lesser talents persevered and were published.
This is true. In the world of writing, Vince Papales abound. Why is that? Because you can keep on working on your writing into your forties, fifties, sixties and on and on. Ball players have to give up at a certain age. Writers can keep working and working and working until they are finally good enough to find a publisher.
This message used to work for conferences. Keep working. Don’t give up. It was good for the conferences, because writers kept coming back to learn and to meet editors and agents. It was good for the writers because they kept working. It was good for publishers because they got to pick from people who were committed and hardworking.
In this changing publishing world, though, no one has to wait or attend a conference. Anyone can publish. It costs very little and with a little work you can put together a nice looking product.
What happens to the message that says we need to persevere, then? Published authors say, “I was rejected sixty times and I went on to sell a million copies, so persevere,” and unpublished writers hear, “I was rejected sixty times and I went on to sell a million copies, so self-publish.”
Here’s my question: How many times did the writer tweak the manuscript as the rejections rolled in? Was the story he finally published and sold a million times over, the same story he first submitted ten years earlier?
Persevere means persevere. It doesn’t mean self-publish.
If you’re ready, you may self-publish or go with a small press, or go with a NY house. It doesn’t matter who you publish with as much as it matters that you persevere long enough to become a really good writer.
This is not a battle between self-publishing and traditional publishing. It is a battle between people putting out books before they’re ready and people biding their time, putting in blood and sweat and prayer into the crafting part before they jump into the marketing part.
Some people publish at the age of sixteen. Others don’t publish until they’re eighty. Some people publish after writing for a year. Others take twenty years to learn. It’s not about a set time to persevere. It’s about persevering for as long as it takes you to be ready.
Most self-published books are put out by people who have not persevered and who are not ready. That’s the truth. So I think conference speakers should tweak their message a bit, and say, “If you self-publish you need to hire an editor who doesn’t love you and who won’t go easy on you because you’re paying the bills, and you need to make sure you listen to your editor and don’t ignore half of what she tells you because you’re the boss. And if you self-publish be sure to hire a great design team that knows about book covers and layout. And don’t think you know more than the design team.”
Most writers are blind to the flaws in their work, just as parents are blind to flaws in their babies. If you want to self-publish, hire professionals and listen to them.
I’m not saying people shouldn’t self publish. I’m saying most don’t do it well. I don’t think that point is debatable.
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