A quick link for you today. I enjoy reading at the Hartline blog every day, but on Fridays, their publicist posts and she always puts up really helpful info on marketing.
- Go over there and skim through all Jennifer Hudson Taylor’s author publicity posts.
Some of the marketing experts remind me of people selling pyramid schemes. They all link to each other, they climb up the social media ladder by speaking in glowing terms of the people a few rungs higher. They grab opportunities to guest blog, and then one of the power bloggers links to them and boosts them into stardom.
The fact that those big bloggers can boost people up means that their numbers aren’t false. They really do have a lot of followers and those followers are reading.
But sometimes those guys at the top with 100,000 followers don’t really say anything about anything. And so often the people posting in their comments sections aren’t saying anything, either. It feels almost like they are all just linking to one another to get higher in the search engines.
I have nothing against linking. I did my own linking experiment here and raised my Alexa traffic score by a few hundred thousand points, and advertisers began to solicit spots on my blog, even. So linking is great. But say-nothing links leading to say-nothing bloggers drive me nuts.
You don’t have to worry about that with this link: Jennifer Hudson Taylor doesn’t have a huge following, but she’s putting out better posts than most of the marketing experts I’ve read so far.
What about you? Got any favorite marketing/publicity blogs to share with the rest of us?
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