A quick link for you today. I enjoy reading at the Hartline blog every day, but on Fridays, their publicist posts and she always puts up really helpful info on marketing.
- Go over there and skim through all Jennifer Hudson Taylor’s author publicity posts.
Some of the marketing experts remind me of people selling pyramid schemes. They all link to each other, they climb up the social media ladder by speaking in glowing terms of the people a few rungs higher. They grab opportunities to guest blog, and then one of the power bloggers links to them and boosts them into stardom.
The fact that those big bloggers can boost people up means that their numbers aren’t false. They really do have a lot of followers and those followers are reading.
But sometimes those guys at the top with 100,000 followers don’t really say anything about anything. And so often the people posting in their comments sections aren’t saying anything, either. It feels almost like they are all just linking to one another to get higher in the search engines.
I have nothing against linking. I did my own linking experiment here and raised my Alexa traffic score by a few hundred thousand points, and advertisers began to solicit spots on my blog, even. So linking is great. But say-nothing links leading to say-nothing bloggers drive me nuts.
You don’t have to worry about that with this link: Jennifer Hudson Taylor doesn’t have a huge following, but she’s putting out better posts than most of the marketing experts I’ve read so far.
What about you? Got any favorite marketing/publicity blogs to share with the rest of us?
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photo credit: HubSpot via photo pin cc
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That cartoon cracked me up–sometimes, I feel like I’m reading the same advice/tips, etc. over and over and over again–except when I read the exact OPPOSITE advice over and over and over again. ;-)
I’ll read Shelli’s (Market My Words) sometimes, but I don’t read much about marketing in general. Perhaps when I have an actual novel to market…:-)
Cathy´s last [type] ..Baubles and Brenda (Novak’s Online Auction)
Hey Sally – this is such a tough issue for me because I’m NOT good at marketing and I don’t really WANT to be good at it… I want someone else to be good at it for me. But in today’s industry, I don’t have that option anymore. Argh. So finding someone that speaks my language in a way that makes sense is really valuable. I AM learning a lot from Michael Hyatts Platform book and his posts and podcasts are usually pretty helpful, too.
Blessings,
Becky
Becky Doughty´s last [type] ..What Can I Do?
I’m sooooo there with you, Sally! I really doubt there are many who enjoy marketing. I’ll have to read Jennifer’s post. Thanks for sharing it!
Vonda Skelton´s last [type] ..Parting Words From The WORD…